1.
Commercial Fashion
2.
Studio Fashion
3.
Location Fashion
4.
High Fashion
Commercial Fashion
Commercial fashion is aimed at promoting a specific brand,
company or product for example retailers such as (Argos) create annual
catalogues to promote their products to customers. Commercial fashion is
summarized under the advertising category. Commercial photography is concerned
with selling a product so you should expect to see more emphasis based upon the
product rather than the surroundings e.g. a model dressed in bright coloured
clothing against a white background.
Famous sports clubs and people such as David Beckham, Roger Federer and
Manchester United football club will be used to advertise sports clothing.
Famous footballer George Best
Manchester
united football club
Adidas Logo
In this image we can see that a well-known brand has used a
famous footballer to advertise their clothing. This will be seen by millions of
football supporters around the world.
Studio Fashion
Studio fashions involves creating unique pieces of clothing,
jewellery and footwear, for example designers like (Yves Saint Laurent) work in
studio settings to create unique pieces of fashion using compositional and
technological techniques. Furthermore Studio fashion is used heavily by fashion
magazines like (Prada). Photographers can create unique images by creating
dynamic poses that can reflect emotion and energy.
1940s prohibition gangster look
Square format
Eye level makes it the image simple
Shadow covers left side of subjects face this adds detail
Subject is looking right at the viewer this draws me in
Location Fashion
Location fashion is used to add a
natural effect to the subject for example a gust of wind will create waves within
clothing and hair, sunlight may add shadows or brightness. Location can also relate
to a specific piece of clothing. Location can also mean luxury when shooting in
tourist and business hot spots like Madrid, Milan, London, New York and Paris
these cities are the birth places of high end fashion industries and are sought
after by critics and fashion magazines. Furthermore these locations contain
famous landmarks like the Eiffel tower and Big Ben.
Location
– Paris
Format - portrait
Style – gothic
Subjects hair is spiked up due to
the gusts of wind this adds a natural and striking effect
Shadows created by sunlight
Contrast between subjects clothing
and hair is eye catching
High fashion is the term used to
describe exclusive trend setting and one off unique items of clothing; high
fashion is typically defined by its high cost and quality materials. It is
custom made by famous designers such as Christian Dior, Ralph Lauren and
Giorgio Armani. High fashion does not
necessarily refer to clothing it can also be used to describe famous models
like Tyre Banks.
Subject – Marlon Brando
1930s
Composition – format –square
Eye level
Right side of subject is very
bright this may be due to a studio light
Subject is looking right at the
viewer this makes the image eye catching
Shadows add detail
Formal look
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