Style and Target Audience Unit - 8

Style and Target Audience

Target Audience

I aim my images towards children and adults from the ages 3 on-wards, those who enjoy exploring different cuisines and cultures and people who particularly appreciate attention to detail within deserts. People who enjoy Asian culture and food will enjoy viewing my images because it will contain bright eye catching colours. I will also use harmonising colour tones to create a relaxing vibe, Furthermore I will use curvaceous and rectangular shapes this will make my images more detailed. People expect bright and warm colours from Asian deserts such as kulfi, gulab jamans and falooda. 

  

Cultural influence and why

Bradford is a multicultural society there are a wide range of cuisines from Asian, middle eastern, and Mediterranean. There are many Indian restaurants that showcase their deserts from shop windows; they purposely use bright colours to attract people. Moreover I am also inspired by the complex texture and shapes that these deserts come in, I want to create a warm and inviting image that re-creates the effect of being enticed by Food Displays.

Inspirational Photographers  

 Gareth Morgans inspired me to capture deserts particularly ice cream, I was fascinated by the harmonising colour tones he used to create a balanced and surreal effect, he also used modern techniques such as leading lines, contrasting colours and Depth of field. I would also like to create harmonising images but with an Indian cuisine, the reason for choosing an Indian cuisine is because I prefer to give my viewers something different to the normal Deserts they are accustomed to. When planning to shoot deserts the overall theme seemed bland and dull so I researched Indian sweets on Pinterest this enabled me to gather ideas on colour tones, textures, subjects and compositions.      

 

Commercial

 I believe my images are commercial because it is representing a global market and continent; I was influenced by Restaurant advertisement and displays so the commercial market played a vital role in helping me decide what area I wanted to explore.